Simulated workplaceCAQA Studio Aurora is a fictional business created by CAQA for training and assessment. It is not a real company and no person, client or record here is real.About this simulation
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Simulated workplace
Scenario · Audience, Marketing and Ticketing

Build the audience campaign for an exhibition

You are the Marketing Coordinator in Audience, Marketing and Ticketing.

Intermediate4 to 5 hours7 tasks
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The situation

What has happened

Surface Tension, an exhibition of six contemporary ceramic artists, opens on 2 October with a members' preview at 5 pm. The Audience Development Manager needs a campaign that builds attendance across three weeks on a budget held in job M26-021. Installation photographs will be available in the Media Asset Library once cleared, but the photographs will not exist until install week, so early content must use artist-supplied images and studio portraits. Each artist's agreement sets a credit line and one artist's cultural protocol note restricts how her work can be photographed and captioned. The marketing meeting is on 17 September and the newsletter goes out on the 24th.

Your brief. Produce a campaign plan and content calendar for Surface Tension, write the media release, artist profiles, newsletter copy and a members' preview proposal, and make sure every image and credit line is cleared and correct under the studio's copyright and consent policies before anything is scheduled.
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Tasks

Deliverables

  • Campaign plan and content calendar
  • Media release and six artist profiles
  • Newsletter copy and members' preview proposal
  • Media Asset Library entries for artist-supplied images

Documents to use

Systems to use

Project and Job Board

Tracks every client job and internal production from brief to archive with its stage, owner, budget, deadline and approvals.

Media Asset Library

Catalogues footage, photographs, artwork files, fonts, music and the licences and releases that allow each asset to be used.

For trainers and assessors

Units of competency

Current on training.gov.au for the Creative Arts and Culture Training Package as at 10 September 2026.

CUAWRT301Write content for a range of media
CUAWRT407Develop content for publication
CUAIND413Communicate effectively with arts professionals
CUAFIM411Obtain revenue to support operations
CUADIG303Produce and prepare photo images

Qualifications

CUA40825Certificate IV in Arts and Cultural Administration
CUA40125Certificate IV in Professional Writing and Editing
Assessor notes

What to look for

Evidence guide

Writing must be accurate, in the studio's voice and free of errors, with every credit line matching the agreement. Look for the cultural protocol applied to images and captions, a calendar that copes with photographs not existing until install week, a realistic budget split, and images logged with licence terms rather than assumed to be cleared.

The student's evidence summary lists every record they created or changed in the systems named above, their notes and the tasks they ticked. Verify it against the deliverables and your own assessment tool.