Simulated workplaceCAQA Studio Aurora is a fictional business created by CAQA for training and assessment. It is not a real company and no person, client or record here is real.About this simulation
CUACAQA Studio AuroraSimulated workplace
Simulated workplace
Scenario · Design Studio

Respond to a brand identity brief

You are a Designer in the Design Studio.

Intermediate4 to 5 hours7 tasks
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The situation

What has happened

Larkspur Cellars is a small family vineyard in the Yarra Valley that has grown from cellar door sales to national distribution and wants a new identity and label system for its three wine ranges. The quote is signed and job J26-0412 is on the Project and Job Board at Brief stage with a budget of 28,000 dollars and concept presentation due on 2 October. The Design Studio Manager's meeting notes list the client's likes and dislikes but the Creative Brief Template is not complete, the audience is vague and the label mandatories, including the legal text that must appear on Australian wine labels, have not been listed. Internal peer review is on 25 September.

Your brief. Complete and confirm the creative brief with the client, research the premium small-vineyard category, and develop three distinct identity concepts with written rationale that link each design decision to the brief, ready for internal peer review and then client presentation under the Design Job Procedure.
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Tasks

Deliverables

  • Completed Creative Brief Template
  • Category research summary with sources
  • Three concept boards with rationale
  • Peer review notes and updated job record

Documents to use

Systems to use

Project and Job Board

Tracks every client job and internal production from brief to archive with its stage, owner, budget, deadline and approvals.

Media Asset Library

Catalogues footage, photographs, artwork files, fonts, music and the licences and releases that allow each asset to be used.

For trainers and assessors

Units of competency

Current on training.gov.au for the Creative Arts and Culture Training Package as at 10 September 2026.

CUADES412Interpret and respond to a design brief
CUAGRD411Research and apply graphic design techniques
CUAGRD312Use typography techniques
CUADES512Establish, negotiate and refine a design brief
CUAIND413Communicate effectively with arts professionals

Qualifications

CUA40725Certificate IV in Design
CUA50725Diploma of Graphic Design
Assessor notes

What to look for

Evidence guide

The brief must be specific about audience, message and mandatories, and the label mandatories must be researched not guessed. Concepts must be genuinely different from each other, typographically considered and traceable to the brief through the rationale. Look for research recorded with sources, honest peer review notes and a job record that reflects the stage and hours.

The student's evidence summary lists every record they created or changed in the systems named above, their notes and the tasks they ticked. Verify it against the deliverables and your own assessment tool.