Simulated workplace
Department
Audience, Marketing and Ticketing
Builds audiences for exhibitions, seasons and screen releases and manages ticketing, memberships and front of house. The team writes and produces campaign content, runs social channels and the newsletter, manages media, sponsorship and grant acquittal reporting, and collects the audience data that shapes programming.
Responsibilities
What the team is accountable for
- Plan and deliver campaigns for every season and exhibition
- Write and publish content across web, social and print
- Manage ticketing, memberships and front of house
- Support sponsorship, grants and acquittals
- Report audience data and campaign results
Performance measures
How we know it is working
74%
Average theatre occupancy
41%
Newsletter open rate
95%
Campaign delivered on budget
People
Who works here
SN
Sam Nakamura
Audience Development Manager
Sam leads campaigns, ticketing and front of house and joined Studio Aurora four years ago from a festival marketing role.
Systems
Where the work is recorded
Scenarios
Assessment tasks in this department
Documents